GIVE HOME CAMPAIGN
This is a fictional campaign I created to encourage shoppers in different department stores to consider fostering or adopting a child in need.
The campaign contains three components: posters, shopping bags, and pens. By having at least three exposures, customers are more likely to remember the message and think about making a difference in a child's life. Posters could be hung up around the store or near the entrance, the customer's purchases would be placed into one of these bags, and the customer would sign the receipt with one of the pens.
I used Photoshop primarily with some use of Illustrator.
